Digital Marketing + SEO Course Plan Duration: 3 Months Program Month 1 Course Introduction Introduction to the Course How to Study this Course What is Marketing? Why Do We Need Marketing? Evolution of Marketing What is Digital Marketing? What is Communication? Types of Communication Different Forms of Communication Communication in the Digital Age Importance of Digital Communication for Businesses Content and Its Formats PESO Model of Content / Content Distribution Channels Inbound vs Outbound Marketing – Difference and Uses Digital Marketing Funnels Examples of Digital Marketing Funnels Digital Marketing Strategy and Its Importance Week 1 & Week 2 – Social Media Marketing & Facebook Basics Social Media Marketing Why Social Media Marketing? Canva Account Setup Canva Menu and Options Designing Image Posts in Canva Designing Video Posts in Canva Websites for Free Social Media Marketing Resources Facebook Basics What is Facebook? Creating a Personal Account Profile Setup Privacy and Advanced Settings Week 3 – Facebook Pages & Ads Publishing a Post Creating a Facebook Page Page Information and Basic Settings Advanced Page Settings Understanding Page Roles Page Messenger Optimization Page Templates and Tabs Understanding Page Reach Increasing Page Reach Organically Understanding Hashtags Understanding Paid Reach Increasing Page Followers/Likes with Ads Boosting a Post with Ads Understanding Ads Manager Linking Payment Method and Address in Ads Manager Understanding Facebook Ads Objectives Creating a Traffic Campaign Creating a Lead Generation Campaign Reviewing Ads Performance Week 4 – Meta Business Suite & Advanced Facebook Ads Understanding Meta Business Suite Adding Users to Meta Business Suite Adding Accounts to Meta Business Suite Adding Data Sources Assigning Assets to Users Understanding Meta Business Suite Tools Events Manager and Pixels Installing Meta Pixel on a Website Creating Events in Meta Pixel Understanding Facebook Audiences Creating Custom Audiences Creating Lookalike Audiences Creating Conversion Ads Retargeting Ads Month 2 Facebook Advanced & Instagram Marketing Overview of Meta Ads Manager Mobile App Facebook Ad Library Ads & Creative Reporting Meta Business Insights Account Quality Overview Facebook Groups What Are Facebook Groups? Creating and Setting Up a Group Group Types and Features Group Tabs and Roles Types of Facebook Freelancing Projects Instagram Marketing What is Instagram and Why Use It? Creating an Instagram Account Business and Creator Accounts Using Instagram on Mobile Organic Ways to Grow Instagram Reach Boosting Posts Using Meta Growing Instagram Reach Using Facebook Ads Manager Instagram Insights Overview Types of Instagram Freelancing Projects LinkedIn Marketing (Week 5 & 6) What is LinkedIn and Why Use It? Creating and Customizing a LinkedIn Account Creating Groups and Events Setting Up a Company Page Posting Jobs on LinkedIn Campaign Manager Setup Creating Ad Campaigns Finding Leads Organically Types of LinkedIn Freelancing Projects Week 7 – YouTube & Google Ads Basics YouTube Marketing What is YouTube and Why Use It? Creating and Customizing a Channel Uploading Videos Understanding YouTube SEO Using TubeBuddy for SEO YouTube Analytics Earning Through Videos Managing Client Channels Types of YouTube Freelancing Projects Google Ads Introduction Difference Between Google Ads and AdSense Creating a Google Ads Account Google Auction and Quality Score Structure of Search Ad Campaigns Search Ads Campaign Strategy Week 8 – Google Ads Advanced Keyword Research for Ad Campaigns Keyword Match Types Writing Search Ad Copy Creating Search Ad Campaigns Search Ads Dashboard Walkthrough Negative Keywords Google Ads Extensions Introduction to Display Ads Optimized Image Formats Creating Display Ads Video Ads and Formats Creating Video Campaigns Google Ads Reporting and Analysis Month 3 – SEO (Search Engine Optimization) Introduction to Google & SEO What is Search and Why is it Important? Types of Search Engines What is Google? History of Google and Bing How Google Search Works What is SEO? Difference Between Search Engine and Answer Engine Week 9 & 10 – Keyword Research Introduction to Keywords Types of Keywords What is Keyword Research? Google Ads Account for Keyword Planner Using Google Keyword Planner Researching Keywords with Free Tools Organizing Keyword Research Linking Keywords with Business Goals Expanding Keywords into Synonyms Removing Duplicates Understanding Keyword Commercial Intent Grouping and Shortlisting Keywords Avoiding Keyword Overlap Week 11 – On-Page SEO What is On-Page Optimization? Importance of On-Page SEO Elements Included in On-Page SEO HTML Meta Tags Using Keywords in Meta Tags Creating SEO-Optimized Website Content Week 12 – Off-Page SEO & Website Audit Off-Page Optimization / Link Building Types of Backlinks Elements of a Backlink NoFollow Links Characteristics of Linking Domains Characteristics of Linking Pages Diversity of Link Types Link Building Techniques Getting Links Naturally Content Curation and Link Building Website Audit What is a Website Audit? How to Perform an SEO Audit Using SEOquake Chrome Extension If you would like, I can also convert this into a professional brochure, proposal, or website-ready content for marketing purposes.